15 of the Best Email Newsletter Examples We’ve Ever Seen (and Why They Work)

While other marketing tactics go out of vogue. 15 of the Best it begs the question: why have newsletters stood the test of time? Well, newsletters keep subscribers informed about your business or product without being overly “salesy.” They give subscribers the agency to engage with your business on their terms.  But there’s one condition…your email newsletter content needs to stay fresh, competitive, and original to keep readers from hitting that dreaded “Unsubscribe” button. When you’re creating new email content on the daily, it’s easy to lose sight of your creativity.

General Assembly

General Assembly offers educational courses, workshops, and boot camps in topics like coding, digital marketing, analytics, user experience (UX) design, and software Iraq phone number data engineering. Their newsletter provides valuable dates and allows users to RSVP to upcoming events and workshops, and they do it in a very minimalistic fashion, even breaking down dates on a per-week level with a section called “This Week’s Events.”

Why it works

Phone Number List

General Assembly’s email newsletter example is effective for two reasons: (1) it offers up a wealth of upcoming content and (2) keeps that content simply organized. At a glance, you can quickly see what long-term courses and after-work panels are available to you at the click of a button. This kind of email newsletter works best with an engaged audience who is further in the conversion funnel — they’re actively looking for courses, webinars, boot camps, and workshops from GA.

Penguin Random House

Top 10 email features simple, no-frill design elements. It’s content-driven yet concise, and each article — whether they’re demystifying Google’s latest algorithm updates or diving into voice search — gets a 1-2 sentence tag to grab readers. This kind of B2B email newsletter is perfect for establishing your brand as a thought leader or industry expert. It shows readers  Country List that you provide ongoing value, stay on top of the latest trends, and collate important updates that’ll keep open rates high. The email newsletter example plugs a few of their own features, but is primarily a tool for knowledge share. Because you’re not trying to constantly sell, sell, sell, your readers will look forward to the insights each round-up brings.

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