According to forbes (which quotes statistics from codefuel). It is estimated that the denmark phone number library average user spends 88% more time on a website with video . In addition. 64% of consumers are more likely to buy a product after watching a video about it. Think with google also thinks so: almost 50% of online users search for videos of the products they are interested in before making a purchase and 70% of b2b customers watch videos along their journey to purchase .
Any other data to support the thesis? Using videos on landing pages increases the conversion rate by over 80% (again according to forbes). Furthermore. According to optin monster 90% of marketers say that video marketing has helped them generate more leads.
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Content marketing
Interactive and personalized while it is traditionally true that “content is king” in marketing. Today such content must also be personalized. Authentic and realistic to be successful. The b2b customer expects from potential partner companies authentic content that is tailor-made for their specific needs.
Only through a strong customization of their digital publications can companies communicate effectively with their users. Who want to feel understood and “pampered” even in the business to business universe. Interactive contents are also increasingly appreciated . Which on the one hand allow the user to feel personally involved. On the other allow companies to collect valuable data on their target audience.
This type of digital content generates greater cameroon business directory engagement. Entertains longer and is the most effective. On the web in general and in particular on social media. Among the most popular are quizzes. Surveys. Votes. But also virtual maps. Simulations. Interactive infographics. Demos and many other digital contents capable of speaking bidirectionally with the public.
Augmented reality and virtual reality
Interactive and personalized alongside the explosion of ai. The exciting discovery of the possibilities of augmented reality (ar) and virtual reality (vr) continues . Which are increasingly becoming a successful standard in the world of digital marketing. Their secret? Always the same one already mentioned for other trends: the ability to make the user feel involved in the first person. Through immersive and as realistic as possible experiences .
Even in b2b they can be exploited. For example. To offer innovative tests of the company’s products or services or to increase public engagement. Through interactive. Dynamic and original promotional actions.
