Broad match This query can do without unnecessary clarifications, or rather, they can be absent altogether. Anyone who enters a query uganda phone number library in a search engine containing a keyword in any form will receive the corresponding result. Why does this happen? Because this is a popular query. You are going to go on holiday to Egypt. Then the following results will be shown for your request “Trip to Egypt”: Tours to Egypt are not expensive.
What to take with you to Egypt
View tours to Egypt in the bank and so she writes and optimizes blog on. Unfortunately, despite the vastness of impressions, your CTR indicator in advertising will rapidly fall , which will significantly increase the cost per click and instantly drain the budget and effectiveness of advertising . Operator for minus words “-” With this operator, you can easily remove unnecessary words from queries. For example, in order not to show trips to Egypt to those who are writing a term paper on this topic, you just need to add the sign “-” before the word term paper.
Trip to Egypt
Term paper. For each request, it is vietnam news latter necessary to think through minus lists very carefully to avoid wasting the budget. Sometimes, advertisers have a very long minus list, which makes it possible to concentrate on a specific target audience, but the CTR indicator still grows. To combat the growth of the indicator in this case, you can use the operator “”. Phrase match To make a Yandex search query more specific, it must be enclosed in quotation marks.
