Anonymization and Pseudonymization of Data in the LGPD

Anonymization and Pseudonymization: Nowadays, companies are constantly collecting and generating an inexhaustible amount of information. This information covers a wide range of data and can be constantly shared and processed from various digital sources, resulting in the creation of extensive databases.

Information has always been a valuable resource. However, when we consider the information that companies collect, produce, process, store and process, its strategic value becomes even more evident, and this vast amount of data gives companies significant power.

Learn the particularities between pseudonymization and anonymization.

AnonymizationAnonymization is a process that whatsapp data all identifiers of the data subject. That is, after anonymization, the data can no longer with a specific person.

Therefore, from the moment

Data is review of the book: “internet marketing: the best free tools” and ceases to be personal data, it becomes impossible to link who the person related to it is and the LGPD is no longer applicable in its use.

Pseudonymization

Pseudonymization is a process of cmo email list  the data subject’s identifiers with a code or nickname. These identifiers are separately in a secure environment so that they cannot with a specific person without access to them.

The LGPD considers that pseudonymized data is personal data , and therefore, is subject to the rules of the law.

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