On air is a regular digest of Likeni with the most important fresh and smart materials.
This week, we studied how often brands publish posts on social networks and what engagement rates their publications receive. We learned that Yandex.Zen launched a course on creating video content. And we tested two new options in the targeting settings of the social network VKontakte.
Facebook has acquired the service Giphy . The service for whatsapp data searching and storing gifs will become part of the Instagram team.
- Facebook has added the ability to create posts to the Creator Studio app and is launching a mutual aid section in Russia .
- Research: Average Social Media Engagement Rates .
- Yandex.Zen has launched a course on creating video content for a blog.
- Chinese TikTok Owner ByteDance Sees $140 Billion Valuation in Latest Investment Rounds
- Facebook is testing 3D images of products in the Marketplace service and will launch online stores within the social network.
- VKontakte has added two new options to targeting settings .
- Facebook: One-Third of US Small Businesses Closed Due to COVID-19
- Instagram has developed a feature for creating step-by-step instructions .
- Disney’s Kevin Mayer to Become TikTok’s CEO
- Video conferences for up to 50 people will soon be available on WhatsApp and Instagram .
- VKontakte has launched a sports platform generate backlinks with training.
Important smart
TikTok in 9 video tutorials: connecting an account and reviewing the advertising account
We continue the joint special project of Likeni and eLama “TikTok in 9 video lessons”. As part of the project, we explain in detail what TikTok is and how to launch an advertising campaign in it.
What is the time: 7 minutes.
TikTok in 9 Video Tutorials: How to Create Creatives
The third lesson is about how to create effective creatives for advertising on TikTok.
What about time: 15 minutes.
Summer Assignment: Bill Gates Recommends Books and Movies
Bill Gates published a post on his blog about which books and TV series are worth reading and watching.
What about time: 15 minutes.
Nothing to be afraid of: how to shoot unique video fax list content without leaving home
Vertical video has a great future. This format is more natural for perception and does not force a person to make an additional movement by turning the smartphone horizontally.
What is the time: 11 minutes.
