Copywriting is the foundation of any advertising message. Let’s look at the rules you should follow to ensure your advertising is not only readable, but also helps you sell well.
Benefits
Let’s compare some advertising benefits and find key mobile phone number data mistakes in ads:
- Artist paints made from the finest materials;
- Adjustable chair;
- Smart scale with 3 modes;
All the above ads do not show what benefits a potential buyer can get. It is your task, not the user’s, to look for a solution to the problem in the description. Compare :
- Artistic acrylic paints that are easy to dilute with water and solvent;
- Chair with 3 adjustment modes: your back will not hurt;
- Control your weight with smart scales with 3 modes;
In this way, we have modified the usual characteristics into benefits that our customer will receive.
Examples:
- Unsuccessful. Niche – delivery of car seats
This screen comes second, i.e. the company the next step is to find long-tail keywords immediately focuses on the above-mentioned advantages. What questions do you think the “benefits” answer? That’s right, almost none. The first thing you want to ask is: “Who is the manufacturer?”, “Is there a guarantee of safety for car seats?” or “How do I choose the right car seat for my child?”
General information about the company, years of operation or the number of satisfied customers do not explain to the buyer what he will receive by ordering from you.
- Unsuccessful. Niche – driving school
The same mistake – generalized and laudatory information about a driving school, unfortunately, does not answer users’ questions and does not highlight any benefits.
- Good. Niche – electric scooter rental
These advantages immediately answer three fax list popular questions, while also distinguishing the service from related competitors (for example, bicycle rental or regular scooters).
- Good. Niche – cleaning
In this example, the points with general information rather dilute the clear and detailed answers to questions, benefits and guarantees. This is how you can and should talk about your services.
