Autofunnels are a promotion tool that, if implemented today, will give you the first results in the coming days.
Of course, if everything was configured correctly.
Alena Biryukova, head of the warm-up unit at Completo , told us which businesses should pay special attention to creating autofunnels due to their high usefulness, which channels are best for launching them, and what logic to use to build them.
Let’s go!
Autofunnels: what are they and what kind of business are they suitable for?
First of all, let us remember: autofunnels are training directors email lists literally an automatic scenario that includes a certain sequence of steps that the client follows from the moment of their first visit to the site until they make a purchase.
Automation in this case implies minimal 8 proven content promotion formulas to drastically increase web traffic human involvement in the funnel’s operation after its launch and significant involvement at the development stage.
In essence, this tool is the same sales funnel, because at each stage the warming up of the potential client continues with the goal of bringing him to the point of placing an order.
Of course, depending on what stage the potential buyer is at, the digital tools used to influence him will also differ.
What kind of business is this tool suitable for?
Autofunnels are not just a promotion method; they can be used to mitigate various business problems:
- reduce marketing costs if they turkey data are unreasonably high;
- even if there is stable traffic, the site does not receive any applications or they are unqualified;
- short customer lifespan;
- low average bill and no upselling;
- there is no audience loyalty or even negativity is noticeable.
So, which companies should use autofunnels? Those that:
- have a user base
To develop successfully, it is necessary to attract new clients and increase sales among current clients.If you have stored a contact database (email addresses) but have not used it for several years, you need to start with validation (cleaning the database of incorrect addresses). After loading the database into the mailing service, you need to send a reactivation letter (not a sales letter). And you need to start with 50 contacts per day, increasing communication.Instead of making manual calls or sending out mailings, communication with the customer base can be automated. This will also reduce the influence of the so-called “human factor” when interacting with the audience.Moreover, setting up even basic autofunnels will allow you to qualitatively change the interaction with the audience and increase its conversion at each stage of the sales funnel.
