There are already numerous studies designed to understand what the consumer profile will be like next year and what new trends will be most successful in 2021.
We know that due to the pandemic, e-commerce has reached the homes of thousands of people who have discovered the ease of online shopping. Publicis Groupe Latam’s Research & Insights regional division presented the 2021 Latam Trends study. is to examine the cultural, social, and technological trends that will persist in LATAM for the coming years, beyond the pandemic period.
According to this study, 8 out of 10 people have changed their consumer behavior and report no desire to change their newly acquired behaviors. If you want to read the full study, click here!
We’ve identified four digital market america phone number list trends that aren’t all that new, but will be stronger than ever in 2021. Join them!
1. Mobile First
A survey conducted by Panaroma Mobile Time and Opinion Box showed that smartphone payments grew from 85% to 91% in the first six months of 2020. During the pandemic, the increasing use of online shopping was notable, and digital payments were not far behind. QR codes, which had been displaced, returned in full force at this time due to the convenience they provide when making purchases.
Knowing this, nothing is more important than evaluating your consumer’s experience at the moment of purchase. And Google is already addressing this by introducing the new ranking criterion called Google Page Experience. It will continue to analyze the quality of your content, as well as the user experience, page load speed, and the security of your website.
In addition to ensuring your customers have a great experience on their smartphones, it’s also time to adapt your e-commerce site to be easily develop trust and authority found on search engines.
2. Good SEO Practices
Since we’re talking about Google, we couldn’t leave out good SEO practices. For a couple of years now, we’ve known the importance of having a website well-positioned by Google and achieving a top-ranked appearance in organic search results . But it’s always important to highlight the value of this strategy, as it’s possible to reach your end customers through a blog post, FAQ , success story, and an easy-to-navigate website.
Performance and speed are essential for your e-commerce business. To ensure you have this covered, you can make minor changes and optimizations, such as:
- optimize your product images;
- develop a responsive website to adapt to different types of screens;
- install security certificates;
- create your product descriptions in a coherent and complete manner;
- check if there are no broken links or buttons.
These actions will help consumers stay on your website longer, allowing for greater impact on your brand and increasing conversion rates. Keep in mind that user and customer experience should be the central focus of every strategy you implement in your business.
3. Omnichannel
With the pandemic, digital shopping has entered the radar of all consumers in Latin America and around the world. But the question remains: with the end of the pandemic, will people abandon the convenience of shopping online and return to brick-and-mortar retail? Research conducted by Social Miner and Opinion Box brings us a new sales front: Omnichannel.
What does that mean? People don’t want to simply choose a place to shop; they prefer the freedom of being able to buy in a physical location, or online, from a website or on social media. This has already been happening in some stores, but many others still operate under the same system: if you buy online, you can only receive online.
During the pandemic, we noticed that several retail sectors have shifted their channels, expanding consumer purchasing options and leaving fax list them with a choice of purchase. A customer can buy online and pick up in a physical store, or a customer sees a shoe on a website, goes to the store to try it on, and then buys it online. Omnichannel is the ease of transition within a business strategy, regardless of the user’s purchasing channel, thus expanding the touchpoints with the brand.
And again, the main point of this is the user experience, both online and in person.
4. Customer experience
Did you notice that we talk about the same thing in every topic? Customer experience must be increasingly linked to your sales strategies. That’s because the customer is the one who will determine the growth and success of your business.
And there’s no single way to promote a positive customer experience; rather, there are several strategies that can work together. How about reviewing some actions?
- Optimize all touchpoints in your store, whether online or physical;
- Have a centralized information bank, so that when the customer looks for help or information, they can get it in all the places they look;
- A chatbot can be a very useful tool if well-designed. When a customer doesn’t receive the help they’re looking for, or doesn’t have the right answer, they stop buying and look for the product or service from a competitor.
- 62% of consumers look for content that indicates whether the product is good or not, whether it has product reviews, both technical and from people who have used their product at any time;
- A positive experience doesn’t always erase a negative experience, mitigate everything possible to prevent your customer from having a bad experience with your brand;
- Find a way to build customer loyalty; subscription programs are also considered trends for 2021;
- Improve logistics to deliver faster and to more locations.
Identify where you’re progressing and discover
We’ve brought you these trends to help you better manage your business in the 2021 digital market. 2020 was the year of improvement and learning, and now 2021 is the year to maintain and dominate that important market share your brand desires once and for all.
