It’s no coincidence that HubSpot is one of the best CRMs on the market. What began as a marketing automation tool has become one of the most powerful and versatile CRMs on the market. This flexibility of use and adaptation to every business model is achieved, among other reasons, by the ability to synchronize with external applications and integrate data.
The marketing and sales technology landscape has completely transformed in recent years. There are more than 8,000 marketing and sales applications today, compared to just over 150 in 2011. Having integrated platforms is vital to adapting to any business structure.
What is a webhook?
One of the features offered by HubSpot’s CRM is the implementation of webhooks, or in other words, the use of a communication system that simplifies the exchange of data between different web applications.
In addition to webhooks, HubSpot offers several phone number library APIs that allow you to interact with data. Both models play a very important role in system integration.
Let’s see how it works.
When we interact with an application, almost every action is translated into events. For example, if we have an e-commerce site, the payment process is considered an event. From here, we might be interested in automating an action, such as sending an email. If we have an API development, we need to periodically query the application to see if an event has occurred, which could generate some system overload. However, a similar development using a webhook allows notification of the event’s timing without the need for periodic monitoring.
This saves resources and time, making operations much more efficient and avoiding potential delays in the execution of automated tasks.
With this diagram we explain it visually:
How to implement webhooks in HubSpot?
There are different uses for webhooks within the objective of this analysis HubSpot. The choice will depend on the license type and specific needs. We’ve detailed the three main features below:
1. Webhooks API
The Webhooks API functionality is available for all different HubSpot licenses.
Starting with an app built in HubSpot, it allows you to easily create events or subscriptions to send data whenever those events occur. These events include contact, company, and deal creations, as well as property deletions or updates.
Source: HubSpot
For greater flexibility of use, you can consider other options detailed below:
2. Workflow extension
The workflow extension feature is currently available for all Pro and Enterprise plans and can be used in contact-based HubSpot workflows. With this cell phone data feature, you can develop custom actions to send data from HubSpot to a webhook URL.
Some of the advantages are:
- Usability : It is much easier for end users to use when creating workflows and adding these actions as needed.
- Efficiency : Allows you to customize the payload so that you only get the data that your application requires, thus facilitating data processing.
