As the Americans say, Account Based Marketing (ABM) isn’t rocket science by any means . It’s an unstoppable trend, and it makes perfect sense. ABM gives both a name and a method to a way of working that many people already use, even if they don’t even know it.
This is a hypersegmentation strategy used to target a specific account, usually in the B2B segment.
To do this, we establish some steps, namely:
1. Identification of Key Accounts Basic guide to Account Based
Identifying key accounts and the key contacts within each account. This makes sense when we do business with large companies, with diverse stakeholders, and when we have long, thoughtful sales processes, where decisions are often collective (or almost collective).
2. Personalization
Segmented and personalized content for each of the interlocutors, taking into account their interests, motivations, stage in the buyer’s journey , and area within the company.
3. Choosing the right channels for Account Based Marketing
Remember, ABM is all about personalization, understanding your audience, and building trust . If your client is a digital dinosaur, don’t bother; they’ll never read your Medium posts.
4. Alignment with sales
Always. But in ABM strategies more than ever. It’s crucial to build relationships of trust between each Account Manager and their client or future client contacts. Find the KPIs for measuring social media here .
5. Create measurement KPIs
From each individual action. By paying attention to measuring each small indicator, it will be easier to correct your approach and readjust your strategies. Don’t just wait to measure the final ROI. Everything counts.
Account-Based Marketing is, therefore, the most telegram data business-oriented version of Inbound Marketing, applicable and recommended in cases where the complexity of the account and/or our offering makes it necessary. Contact mbudo to learn more about Inbound Marketing and the Account-Based Marketing strategy.
- Scalability : It can be used to integrate HubSpot workflows with other systems, such as CRMs, SMS platforms, push notifications, etc.
Source: HubSpot
Currently, this functionality is limited to contact-based workflows. For more advanced features, there is a third option:
3. Webhooks via bots/workflows Basic guide to Account Based
This feature is available with the Operations Hub Professional license , allowing webhooks to be triggered via an action in both HubSpot bots 9 best practices for using microservices in your projects and workflows ( technical information ).
For bots, a webhook can be triggered when a user enters a specific input into the bot. See how this works for bots; you’ll notice they can also wait for a response before moving on to the next action.
As for workflows, the biggest advantage is that webhooks can be activated in all existing workflow types in HubSpot (contact, company, deal, ticket, and quotas) using different triggers.
Source: HubSpot
For more information on how to use webhooks cell phone data through workflows in HubSpot, check out this article .
As you can see, there are different ways to use HubSpot webhooks, depending on the platform license type and the requirements of each project.
For more information, please don’t hesitate to contact mbudo . We’ll be happy to help.
