Remember: This change will At this time, Apple hasn’t explicitly announced whether Email Privacy Protection will be an optional or automatic feature. However, some iOS 15 users have shared screenshots showing the Mail app giving them a choice between two options:
How does iOS 15 affect your email marketing?
While this move may seem daunting, it’s not entirely surprising, as the iOS 14.5 update recently limited app tracking by requiring users to choose whether to share information when they open an app after downloading it. Additionally, Google is working on its Privacy Sandbox as it prepares advertisers and marketers for the removal of whatsapp data third-party cookies from Chrome in 2022 .
That’s why some marketers (including the Mbudo team) aren’t surprised, but rather believe this will be a very positive change for the user experience. This means that all companies, regardless of size, will have to work harder to build trust with their audiences, thus earning the right to know who they are and what interests them.
Focusing on how iOS 15 can affect your how to optimize the time spent on your website email marketing strategy, we find the following:
- HubSpot features based on tracking email openings:
- API Integrations
- Workflows
- Reports
- Lists
How can you fix it?
1. Stay informed about all the latest Apple news Remember: This change will
While iOS 15 features are just beginning to roll out, there’s still a lot to learn about this new system and how it might impact our daily marketing efforts.
HubSpot is analyzing this change and will implement fixes if the impact on open rates is significant.
Although Apple Mail and Apple mobile cell phone data devices represent over 35% of the market share of email providers worldwide, Google, Outlook, and other providers have not announced similar privacy policies. This means that open and IP data could still provide you with relevant tracking information.
3. Consider adjusting your open rate goals.
A large portion of your audience may become untrackable, so you may need to adjust your open rate goals to determine what new open rates are, categorized as low, medium, and high.
