Keep track of all your email statistics We recommend determining how many opens you typically get from iOS users to estimate how these might change after this release.
Additionally, we encourage you to track your email open rates for a month or two after iOS 15 rolls out to see how the data evolves.
Keep track of all your email statistics While open rate is a key KPI for many businesses, it’s not the only data you can use to determine whether your email content is resonating with your customers.
If you aren’t already, you should start analyzing other email statistics:
Click-through and click-through rates
- Traffic to your website.
- Clickmaps.
- Unsubscription rates
If you want to know more about each statistic, and what the ideal values are for them, check out this post .
And so you don’t miss anything, we’ve compiled this list of HubSpot features that will be affected, and which you should be aware of:
List of HubSpot features affected by iOS 15
Properties
These properties may be affected:
- Last opened date of the marketing email
- Marketing emails opened [#]
- Date the first marketing mobile phone number data updated email was opened
- Shipments since last commitment
- Date last sales email was opened
- Last date of engagement
- Any scoring properties or calculated properties
Workflows Keep track of all your email statistics
You should check:
- Triggers (including “marketing what is market segmentation and how does it benefit your business email” triggers)
- Delays
- Goals
- Suppression lists
- Branches
Information Keep track of all your email statistics
- Review your custom reports for criteria that reference the metrics and properties listed above.
- Review email reports. Track changes and consider using click and response data to make decisions.
Lists
Review your lists for criteria that reference openness metrics and properties.
As you can see, you can prevent Apple’s cell phone data new iOS 15 from affecting your email marketing campaigns if you follow a few key tips. Furthermore, it’s essential that you stay constantly informed of any changes that may arise regarding this or any other topic in the industry.
Remember that at mbudo, we have extensive experience implementing email marketing strategies. Don’t hesitate to contact us ; we’d be happy to help!
