Google search results are location-based because Google aims to display the most relevant results for each user based on their location. This is due to several key factors.
Users’ preferences and needs often vary based on geographic location. For example, when someone searches for “cafe,” they typically expect to see results about cafes in their area, not cafes in another city. Google uses location to understand the context of the search and present the most useful results in the user’s area.
Google also takes into account users’ language preferences, often related to their location. If someone searches in English, Google will display results in English and from sources that are most relevant to English-speaking audiences.
For example, if you search for
“Steak restaurant” from Italy, Google will show you a list of steak restaurants in Italy and the surrounding areas. However, if you do the same search from Sydney, you will see a list of steak restaurants in Sydney and the surrounding areas. This is because Google assumes that you are more interested in steak restaurants that are close to your location than those that are further away.
By customizing search results based on location, Google can provide a more relevant and useful experience for each user, no matter where they are. This helps users find the local information they need more easily and efficiently.
7 Ways to View Google Search Results for Different Countries (Pros and Cons)
Now that we understand the reasons why you need to see search results for your content in different countries, we will try out a few methods that you can use to see the results. Complete with advantages and disadvantages.
Localization of key phrase
This is one of the fastest ways to see the top search results for a specific location. The method is simple: you just need to add the name of the target location to the end of the keyword when searching on Google, for example, “hotel + Italy”.
For more accurate and targeted results, you can add the “&near=[city name]” parameter to the end of your URL search after performing your main keyword search.
