Online websites and businesses that ask users for personal information ne SSL certificates. Businesses now store sensitive information like social security details and mical records online. This data is a gold mine for cybercriminals and identity an SSL certificate thieves hunting for websites that lack security standards. The infographic below shows cybercrime will only get worse.
1. Security
SSL certificates ensure everything saudi arabia phone number data from login crentials to online transactions is private and safely guard. They also assure users they’re browsing an SSL certificate a secure site that values their business. Read More: Top 10 Reasons NOT to Build Your Own Website
2. Rank higher in searches
Security is a top priority for Google. That’s why they rank websites with SSL certificates higher on their results pages than those how many people find jobs without. And since 75% of people don’t scroll past the first page of SERPs, the higher you rank, the better.
As of October 2022, HTTP is a standard security technology adopt by 81.5% of websites. If your website doesn’t have an SSL certificate, you risk ranking lower than websites that do. Read More: SEO and Web Design: How to Build a Website That Ranks at the Top
3. Improve the user experience
User experience is becoming more and more colombia business directory important in SEO every year. Having an SSL certificate will positively affect user experience. How?
Remember, Google’s top priority is to “keep everyone safe on the web.” So, if your site doesn’t have an SSL certificate, you risk a lower search ranking and losing customers.
Google’s Chrome browser gives your site’s visitors visual cues like the one below that tell them it’s not secure.
This message will cause most visitors to quickly exit your site – resulting in a high bounce rate. A high bounce rate lowers your ranking, which results in less traffic and fewer visitors.
Now that SSL certificates have been us for over a decade, customers expect the padlock icon when making online purchases. Having one shows customers that your site is trustworthy and their information is protect. Read More: 10 Signs Your Business Nes a Website Resign
