After evaluating the user interface, it is necessary Analysis of the design to analyze the website design and those elements that directly affect user perception.
When evaluating their design, we recommend that you consider the following aspects:
- greeting users with a clear and understandable design that matches the company brand;
- use of a simple and intuitive visual media directors email lists style that makes it easy to navigate the portal;
- degree of ease of perception of information: moderate amount of text, correct arrangement of elements on the page, their readability;
- adaptive design for correct and convenient display of the site on various devices.
When analyzing navigation, pay attention to:
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- the location of the menu, buttons and links. It should be clear and logical, otherwise navigation will become inconvenient and ineffective, which can lead to the user being lost;
- hierarchical display of information how to prevent copying and deletion of the customer base? to focus attention on the most important sections of the portal;
- the ability for users to quickly access the main functions and sections of the site.
As part of your color palette exploration, consider:
- choice of colors. They should match the gambling data company’s corporate style and evoke the right associations in the audience;
- using contrast to highlight important elements and improve the readability of information. However, everything should be in moderation;
- Correlating colors with functional elements (for example, action buttons: order, feedback, request for a call back, etc.).
In the context of fonts , the following are important:
- clarity and legibility of fonts, without which it will be impossible to read the text on the portal;
- using different font styles and sizes to highlight headings, subheadings, text and other elements;
- Maintain consistency of fonts throughout the portal for uniformity and ease of perception, otherwise they will cause irritation.
It is also worth analyzing:
- images: their quality, relevance and optimization for fast page loading;
- using animation elements to attract attention, increase the interactivity of the portal and the level of user engagement;
- attention to detail: forms, tables, buttons, checkboxes.
All of the above elements, of course, if they are implemented well, create a positive impression on users and encourage them to continue interacting with the portal, increase the level of involvement and satisfaction, increasing the likelihood of performing the target action.
This is why it is important to conduct regular audits and optimize the above-mentioned “little things”.
All for the sake of improving the user experience.
Step 3. Studying user behavior
At this stage, we recommend using analytics and using the obtained data to study user behavior on the portal.
It is worth assessing which pages are visited most often, what actions are taken, and at what stages visitors encounter problems.
