In what person are you writing? Yandex cannot distinguish between verbs, adjectives, adverbs, adverbs and participles. It may ukraine phone number library turn out that. Your Yandex Direct advertising will be opened for users for queries that were not targeted. To prevent such a situation, it is necessary to competently approach the selection of keys and use the word operator. With the help of which you can more accurately and correctly specify keywords and phrases .
Types of operators
So, special symbols, the main types of operators 22 staying updated with algorithm that help to more accurately compose minus phrases and keys, include: Plus + Minus – Exclamation mark. Any of the possible operators should be used either by enclosing the entire sentence in it. Or by inserting it before a specific word. To combine different operators, symbols are used, as in mathematics. The variety of symbols that can act as operators makes the ability to select keyword combinations more flexible, especially considering the fact that several operators can be applied to a key simultaneously.
A number of tips and advice
There are no special characters for the broad frist database match operator; for stop words, the + symbol is used; if you want to use phrase matching, then “” will help you; it is necessary to fix the word order – use []; exact match — !. You can find many examples on the Internet of how to use Yandex operators correctly, including detailed instructions in the Yandex Direct help itself. Specialists from the AdButton company have examined in detail the recommended Yandex.
