But it is on gray advertising that many earn money

So few are ready to give it up, and quality content is expensive, and not everyone is ready to switch to premium. Caring for users – less uruguay phone number library advertising At first glance it may seem so. But if you delve deeper into the essence of this issue. Everything may turn out differently. As statistics show, increasing the number of ad units affects user behavior by only 1-2%, while changing the design or structure of a page can increase traffic outflow by 20% or more.

Pop-up banner ads show better results

Thus a banner that covers the entire page understanding the buyer’s journeye-commerce seo increases the outflow by 3%. At the same time, users who participated in surveys note that they come to the site for information, not to watch advertising, and its abundance is simply irritating. If there are enough advertising blocks, they are simply ignored and do not interfere with a calm familiarization with information. But at the same time, all experts are of the same opinion that if you pester the user with too much advertising, block access to information with banners and do not give them the opportunity to get acquainted with it normally, then users will leave the resource and not return to it.

And neither Google nor

Yandex The pace at which advertising is fresh list developing largely depends on large advertising networks, namely Google and Yandex. But not all networks are moving in the right direction. More blocks — more income for an information site ? Yes, but over time it will fade. By adding new advertising blocks each time , the network only puts out fires and temporarily increases its income on information sites , which then quickly decreases. And adding each new block will bring, say, half as much income.

 

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