Has your company decided to invest in Account Based Marketing in 2017? Well done! ABM promises to be one of the most effective and profitable models for marketing in the B2B sector. But as with any tool (and even more so in the case of new additions to your plan), you need to know how you are going to measure the results in order to justify the investment. Today I want to share with you 3 tips that will help you measure the ROI of Account Based Marketing.
Learn to measure the ROI of Account Based Marketing
How to measure the ROI of account-based marketing
1) Know the statistics
The good news for newcomers to Account Based Marketing is that the numbers seem to be on their side: in fact, ABM is one of the types of digital marketing where it is easiest to show a clear ROI.
According to Engagio’s report
The Clear and Complete Guide to Account Based Marketing , this model has proven profitable for many companies. 84% of organizations interviewed stated that the ROI of ABM had been “significantly higher” or “significantly higher” than other forms of marketing.
When it came to identifying the cause of these good results
75% of respondents said that their sales closing ratio had improved significantly thanks to ABM, while 84% stated that it had helped them retain their customers and expand their relationships with them.
These are certainly promising
Numbers, and you can use them to win the Canada Mobile Phone Numbers Database of your entire company for your ABM plans. But of course, you will need to deliver on your promises and prove that your company can also achieve excellent results. To learn how to identify and measure the results of your ABM strategy, read on!
2) Measure from the end to the beginning
Engagio’s CMO, Charlie Lian, recommends looking at the results of your ABM backwards, starting from the end goals (revenue, leads, meetings held, etc.) and working backwards to measure the success of your content relative to other types of marketing. Ultimately, you need to take into account the effectiveness of each marketing channel in converting at each stage of the conversion funnel.
In order to accurately measure
your return on investment, you’ll need to assign a cost to each piece of content . This is BTC Database US easy if it’s been produced by a third party, but you should also be able to estimate the cost of content produced in-house.
For more accurate measurement
you need to look at conversions and other key KPIs for Middle East Mobile Number Example marketing strategy , not just the number of visits. And don’t forget to compare data for the different channels you distribute your content on, as the optimal format may vary depending on this.
