Whether you already apply a successful leadership style or are on your way to doing so, I invite you to read these 10 books and so should the rest of your team.
10 books for marketing directors
The 10 books every CMO should read to lead in marketing
Constant learning is the best tool to improve yourself, become a good leader, improve as a person and keep your mind young throughout your life.
This way, your marketing team
Will be able to meet the set goals, ensure Chile Mobile Phone Numbers Database the KPIs are positive, that the professionals who work with you are motivated by seeing that they are going in the right direction, and that the customer experience and results are the best.
These are the 10 books I reco mmend
1# Uncommon Service, by Frances Frei and Anne Morriss
This book teaches you
How to win by understanding that the customer must be at the BTC Database US of the company.
Why? Many organizations today
still treat service delivery as a lower priority within their operations, and it only becomes important when a customer complains and the “customer service” department steps in.
In Uncommon Service
Anne Morriss and Frances Frei show how, in a volatile economy where Fax database Powder rules have become obsolete, service must become a competitive weapon, not a damage control function.
Questions like this should be essential:
How do our customers define “excellence” in an offer? Friendliness?
Flexible options? Price?
How to empower team members to achieve that excellence?
What will the selection and training process be like? What is your company culture?
