S-trail” is a reliable and innovative supplier of building materials, which focuses on quality, reliability and long-term cooperation with customers. We provide not just materials, but complex solutions for market segments, which help our partners confidently and effectively implement construction projects.
Who are we for:
Our clients are construction companies, architects, manufacturers of playgrounds, gazebos and souvenirs who need high-quality materials for the successful implementation of projects, compliance with deadlines and minimization of risks. specific database by industry We work with those who value quality and reliability, who are looking for a partner they can rely on.
What we offer:
“S-trail” offers its clients time-tested construction materials that meet the most stringent international standards, which is confirmed by Quality Certificates. We ensure stable supplies thanks to long-term contracts with leading manufacturers, which guarantees no delays and a high level of quality at every stage. Our clients receive not only products, but also confidence that their projects will be completed on time and in compliance with all safety and environmental standards.
Why us:
S-trail stands out from the competition due to its unique combination of quality and reliability. We offer materials that have undergone rigorous selection and testing, and we guarantee timely deliveries thanks to a well-thought-out and efficient logistics system. Our reputation is based on many years of experience and trust from our customers, which is confirmed by their constant choice in our favor. We understand the needs of our partners and are ready to offer personalized solutions that will help them achieve success in their business.
What is the result:
Working with S-Trail allows our clients to avoid typical problems in the construction industry, such as delivery delays and the use of low-quality materials. We help them improve their reputation, reduce costs and ensure timely completion of projects. dating data Thanks to our partnership, our clients’ companies become more competitive, sustainable and successful.
The main positioning points of the S-trail company, which were found and confirmed through competitive analysis:
Focus on quality and reliability: Competitive analysis has shown that quality and reliability are key factors for customers in the construction industry. S-Trail stands out due to its strict selection of materials and the availability of quality certificates, which emphasizes this aspect.
Integrated solutions and stable supplies: Competitive analysis also revealed that one of the key problems in the industry is delayed deliveries and lack of integrated solutions. S-Trail solves these problems through long-term contracts and well-thought-out logistics, which distinguishes it from its competitors.
Unique combination of quality and reliability: This thesis is based on comparison with competitors, who often offer either low prices at the expense of quality, or stable deliveries, but at high prices. S-Trail successfully combines both aspects.
Personalized solutions: Competitive analysis has shown that many companies offer standardized services, which do not always meet the needs of customers. S-trail , on the contrary, is focused on an individual approach and solving specific problems of customers, which is its strong point.
WORKING WITH NEW HYPOTHESES AND NEW SALES
Business development and sales growth require not only effective analysis of current advertising campaigns, but also a constant search for new approaches and hypotheses. We understand that the market and customer needs are changing dynamically, so our strategy focuses on prompt testing of new ideas to achieve maximum results.
Search and testing of hypotheses
- In the course of our work, we regularly generate hypotheses aimed at:
- Improving conversions of current campaigns.
- Increase in average check and number of repeat purchases.
- Opening new channels for attracting customers.
- For each hypothesis, an individual testing plan is created with specific success indicators. We analyze key metrics to understand the effectiveness of changes in a timely manner and make informed decisions.
Examples of new hypotheses:
- Changing advertising creatives and texts – testing new ad formats and texts to increase engagement and response from the target audience.
- Strengthening audience segmentation – identifying the most promising customer segments with subsequent focus on personalized offers.
- Implementation of new advertising channels – testing retargeting, look-alike audiences and working with opinion leaders.
Results of working with hypotheses:
- Increase in leads and conversions.
- Increase loyalty and repeat sales through more targeted offers.
- Optimization of advertising costs taking into account the effectiveness of new approaches.
New sales
Launching new hypotheses is closely related to the task of increasing sales volumes. We actively use a data-driven approach, analyzing customer behavior and focusing on their pain points and needs.
This allows:
- Build long-term strategies for working with clients.
- Adapt marketing communications and offers to changing market demands.
- Attract new customers and increase loyalty of existing ones.
As part of the project, we strive not only to achieve planned indicators, but also to exceed expectations, opening up new opportunities for clients.
BUDGET AND TRAFFIC ANALYSIS
General analysis:
Advertising campaign costs:
The total budget for promotion was 162,000 rubles per month :
- Yandex.Direct: 140,000 rubles
- VKontakte: 10,000 rubles
- Avito: 12,000 rubles
Budget distribution shows an emphasis on Yandex.Direct as the main promotion channel, which is due to the high potential audience and efficiency compared to other platforms.
Cost efficiency:
Yandex.Direct:
- Cost per application (CPA): 1,200 rubles.
- Conversion rate (CR): 2.5%.
VKontakte:
- Cost per application (CPA): 800 rubles.
- Conversion rate (CR): 3%.
Avito:
- Cost per application (CPA): 950 rubles .
- Conversion rate (CR): 2% .
The overall ROI . Assessment showed that . high opening rates Yandex. Direct brings in the largest volume of applications, but has a higher cost per application compared to VKontakte and Avito.
Traffic metrics:
Total traffic volume:
During the month the following were attracted:
- From Yandex.Direct: 15,000 clicks.
- From VKontakte: 1500 clicks.
- From Avito: 1200 clicks.
