To be able to learn about their concerns, you will have to get close to them. But first, you need to decide on your target audience. Start by defining your ideal customer persona. How are they and what do they want? These are the key questions to address here. Once you know what you are looking for, dive into the pond. Host a blog channel or discussion forum and ask your ideal customer what are their concerns regarding so and so topics. You can even head to Quora and Reddit and follow the conversations about your niche topic. Read the existing reviews on similar products and host Q&A on your channels to learn more about that. This step is all about familiarizing the audience’s needs to develop a lead that is sure to convert them.
Offer solutions
Once you have jotted down the pain points of your target audience, start by brains Telegraph Number Data torming the solutions you can offer with your online courses and otherwise. You need to be creative here and establish yourself as a class apart to distinguish yourself from other creators. Keep in mind that credible solutions provide value to your customers. You can post free advice pieces on your blog or social media. Moreover, you can post a little tutorial video or informative tidbits that can assist your audience in resolving their concerns and help you grab their attention. The key here is to only offer them just a bit and not the full solution. Think of these offerings as a trailer and your online course as the full thing. The job of the trailer is to convince the audience into entering the sales funnel.
Post free lead resources
Similar in the logic to the previous step. Here you will post free reso Country List urces to attract customers. These are the incentives for them to subscribe to your email list. The main driver of your sales funnel. You can attract people using ebooks, free checklists, templates, worksheets, etc. The task here is to create a FOMO buzz regarding your email list so it becomes difficult to resist joining the email list. You can do so by offering special upgrades, coupons, and exclusive rights to join a club where people can interact with experts. The options are endless as to how you tackle this step. Just be creative.
