With a topic in mind, you can begin to define your target audience. You can answer questions like who you’re creating content for and why they need your content. The answers to these questions will help you create content that becomes relevant resources for your target audience.
Create the right blog categories
An SEO-friendly content calendar isn’t just specific database by industry about keywords. It also involves making it easy for users to find the content they need. And with Google’s recent algorithm update prioritizing customer experience data it’s important to consider search intent and the sales funnel when creating blog categories.
You should choose blog categories that allow you to build a progressive relationship with your customer. Most people who visit your website for the first time aren’t ready to make a purchase. Therefore, your blog categories should reflect the buyer’s position in the sales funnel.
We recommend that you create your blog categories with these search intentions in mind:
- Informational intent: Blog categories should target buyers in the consideration stage. These people aren’t ready to make a purchase. They’re looking for information to help them make a purchasing decision. Consider “how-to” blog topics, such as ” how to make a custom email domain .”
- Transaction intent: These users are ready to make a purchase decision. They just need a little nudge in the form of price guides, product reviews, or discounts.
you start brainstorming topic ideas for your cpa email list content calendar. These categories should be diverse and strategic enough to move your audience through the sales funnel without causing a gap in their interest. Even if you already have pre-established blog categories, creating a new SEO content calendar is always a good excuse for an audit.(Image source: socialmediaexaminer.com )
Time to research keywords
A content calendar can help your team manage layered content planning content in a variety of ways. But the focus is primarily on blogging, especially if you want a content calendar that’s SEO-oriented.
The best way to ensure your blogs generate organic traffic is to let keyword research inform your choice of blog topics. Then, refine those ideas using your preferred keyword research software.
Creating effective SEO blog content without proper keyword research is nearly impossible. You may end up wasting valuable hours writing about a difficult-to-rank topic.
