In the current situation, it makes sense to compete From competition for market not for market share, but for a specific niche.
To do this, it is worth assessing its potential, determining whether it will develop, and how technologically advanced it is.
Understanding which generation the client’s decision maker belongs to will also help win the fight for a specific consumer, since different generations have different values, which means the work plan will need to be adapted in each case.
In addition, it is important to determine what will happen tomorrow with current customers: how competitive are they and their industries, because, in essence, “weak customers are weak you.” And what can you do for customers to strengthen their positions.
Perhaps open up new markets?
Trend 5: From new customer acquisition efforts to retaining and satisfying existing customers
The cost of a click and a new client is growing vp technical email lists rapidly: researchers are inclined to believe that in 2024 media inflation in Russia will fluctuate between 18 and 25% , while in 2023 it remained at 19%.
The reasons for the change were:
- an increase in promotion costs for Russian advertisers (in a number of product categories);
- the emergence of new brands on the market;
- support for the industry by government or near-government structures;
- growth in advertising budgets of companies localized in Russia;
- limited media mix.
Because of this, companies have shifted what is his budget/financial situation? their focus to developing brand awareness and health, as well as working with current customers: stimulating upsells and repeat sales, improving user experience, building audience loyalty, and building long-term mutually beneficial relationships.
Therefore, we recommend
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- answer the question “how many resources do we spend on working with a loyal base?” If you cannot identify loyal clients, then you need to segment the base;
- update the existing upselling and repeat sales strategy for different segments (for B2B this is critical.
- If you are not yet working with loyalty, now is the time to make it one of your priority tasks.
Experience shows that companies that focus on active interaction with their current base, taking into account the principles of personalization and hypersegmentation, become leaders in their niches.
