With the COVID-19 pandemic, the travel sector was one of the most affected internationally, as with the closure of borders, the movement of people decreased and this affected both the economy of countries that depend on tourism as their main line of business and airlines that saw their operations reduced.

After almost three years of the pandemic, the activities and tourism sector is recovering and the flow is expected to increase between 80% and 95%, according to the World Tourism Organization .

The report highlights that “all regions of the world recorded notable increases in international tourist numbers. The Middle East enjoyed the largest relative increase, with arrivals up to 83% of pre-pandemic figures; while Europe reached almost 80% of levels, with 585 million arrivals in 2022.”

In the case of Africa and the Americas

It is reported that “around 65% of visitors have recovered, while the Asia-Pacific region has only recovered 23%, due to maintaining stricter measures in relation to the pandemic that have only begun to be eliminated in recent months.”

To delve deeper into how LATAM is increasing and investing in tourism, “ in 2016, almost 36% of all visitors to the United States of America came from LATAM, which meant Middle East Mobile Number List more tourists from the region than from any other region in the world.” However, “ in 2020, the sector contracted by 73%, causing revenue losses of more than $900 billion .”

Countries such as Honduras

The Dominican Republic, Colombia and El Salvador are recovering and, between January and September 2022, reached tourist arrivals higher than pre-pandemic levels.”

This is why, according to El País. It will be important for this region to “improve the well-being. Of rural communities, indigenous peoples and Afro-descendants. To protect Country List and restore biodiversity and enhance ecosystem services. To reduce vulnerability to natural disasters resulting from climate change. With more resilient infrastructures and monitoring and prediction systems. To improve government planning processes; to promote the circular economy. To create new spaces to promote creative and cultural economies. Such as museums, galleries, theatres or creative districts.”

All of this is a differentiating factor and positioning itself as a region beyond the sun and beach, with natural attractions and heritage cities such as Havana, for example.

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