Deliverability
Emails do not always reach their recipients. The deliverability rate helps you find out how many emails are successfully delivered. It is calculated using the following formula:
Deliverability over 95% is considered optimal. This is the indicator to strive for. Tips for improving this indicator are the same as those in the previous section.
Website traffic
An increase in website dataset traffic immediately after the campaign is a sure sign of its success. The effectiveness of an email campaign always indicates an increase in website traffic. This indicator is not entirely accurate, but it is quite important.
Time spent on the site
This indicator is responsible for how long the user stays on your site after clicking on the link in the email.
Average time before purchase
How long it took the who competes on marketplaces customer to make a purchase decision after clicking on the link in your message. On average, this indicator ranges from 10 minutes to several days.
There is such a thing as natural subscriber attrition. Someone has already bought the product they needed and unsubscribed dating data someone simply stopped wanting to receive your emails. As a result, the mailing list is gradually but constantly shrinking. To increase the effectiveness of your email newsletter, you will have to constantly replenish your subscriber base.
