One of the biggest fears of companies that do email marketing is ending up on their recipients’ spam lists. We want users to like us, to make sure our emails reach their main inbox and to open them without fail. But to what extent does this happen and how can we achieve it?
Email marketing how not to be considered spam
If you’ve ever wondered whether your emails are more or less successful Guatemala Mobile Phone Numbers Database usual, here’s the answer! Here’s the latest data from an Experian study analyzing email marketing activity in Spain, France and Germany:
The latest data on email marketing in Spain
The email opening rate in Spain is close to 30%, meaning users open almost one in three emails.
By sector, Banking and Insurance is the most successful
This is followed by Tourism and Leisure (42%) and B2B Communications (42%).
On the other hand
As for users who click on the content of the email, the percentage in Spain reaches 4.61%, the lowest of the three countries in the study. On the positive side, the bounce rate or deliverability has improved to 1.92%.
In my opinion
These are quite encouraging figures, but if yours are not up to average or if you still want to improve them, take a look at the following section 😉
How can I avoid being sent to the spam list?
If you want your email marketing campaigns to be successful, take How to Build Phone Number Example of these tips:
Segment, segment, segment. We all know the catastrophic cases of companies advertising BTC Database US to childless people or Viagra to women.
Don’t be one of them!
Create a well-segmented database and send each user only what they might be most interested in.
The effort is greater, but so is the success rate
Be honest. Clickbait has never worked, especially when it comes to the subject line of your emails. If you mislead the user about the content, they may click once… but we assure you it will be the last time. Being transparent pays off in the long run.
