Maybe your audience is younger and more comfortable communicating via text. You can include some cryptic abbreviations in your e-commerce marketing content to encourage people to engage with you.
The key is to treat your customers as equals. Never be condescending or arrogant to your customers. For businesses looking to enhance communication, tools such as AI-powered telephony can help tailor interactions cambodia whatsapp number data 5 million to individual preferences.
11. Don’t forget about mobile optimization
People are connected to their mobile devices all day and might only sit in front of a desktop or laptop for a few minutes.
Therefore, your e-commerce marketing must be mobile-friendly , from your website to your emails. Make sure your website has a responsive design and review the formats for different device sizes before sending your emails.
12. Create a blog to write about interesting topics in your field and attract more traffic
Somehow, eCommerce professionals promoting a new product or service think blogging is only for those who sell information products, services, or other non-eCommerce items. This is simply not the case.
Want proof? Check out the Etsy blog . It has amazing engagement and great advice. Plus, Etsy always celebrates its community — both its creators and its customers.
You’ll notice that Etsy uses multiple categories to help attract different groups of audiences, from featured shop columns to DIY advice articles.
13. Understand what’s happening in the world for contextual marketing
Let’s discuss newsjacking briefly . This is mobile lead taking a newsworthy topic and putting forth an industry interpretation of it.
The most famous example is Oreo cookies. During the 2013 Super Bowl blackout, the company tweeted:
It received nearly 15,000 retweets and made the news.
As long as you have taste, you can stay up to date with the latest news and trends and incorporate them into clever eCommerce marketing assets.
