Some people prefer to read long-form articles. Some prefer to watch videos. Yet, even more people prefer to listen to content on the go.
Analytics are the backbone of any successful website strategy. Without adequate understanding of your audience’s preferences, your efforts bahamas whatsapp number data 5 million to drive more traffic to your website may not have the desired effect.
Consider surveying your audience. Ask them what types of content they like so you know how to provide them with what they want.
Once you know what works, you can replicate those successes by creating similar content or updating existing content to make it relevant.
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14. Reviews and Testimonials
When potential customers see positive feedback benefits of online chat for business from others, it helps build trust and credibility. Positive feedback from others can significantly influence a potential customer’s purchasing decision.
So consider leveraging social proof through reviews and testimonials. Encourage satisfied customers to share their experiences.
Here’s how to achieve this:
- Send a follow-up email with a review request
- Offer incentives such as discounts and points in exchange for reviews
- Streamline the review process to make it simple
Once you’ve collected reviews and mobile lead testimonials, strategically display them on your website to maximize your impact. Here’s how Casper displays its reviews.
Image via Casper
15. Video Marketing
Video doesn’t just belong on YouTube. In fact, it shouldn’t just stay there.
If you click the Share button on a YouTube video, you can click the Embed tab and use the code to post your video to LinkedIn and Facebook. This will get more people seeing your video.
Just don’t forget to add a link to your website.
It’s also a good idea to embed videos in blog posts or landing pages. This can increase the time visitors spend on your site and have a positive impact on your SEO rankings.
Take a look at how Coca-Cola embeds a video on its landing page below:
Image courtesy of Coca-Cola
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- 6 Tips to Keep Your Viral Videos on Brand
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