Do you know what website dwell time is? It’s an indicator that shows how many minutes users spend on a page , indicating their level of satisfaction or dissatisfaction with what they’re accessing.
You can check this number through Google Analytics , which must be linked to the site. The tool even allows for daily and monthly comparisons , providing an even more precise analysis.
Using this metric, it’s possible to understand the user experience and, based on this, take steps to reduce the bounce rate. By promoting these modifications, it’s also possible to optimize the website’s ranking on Google, considering that the search engine prioritizes those who take this care of their readers.
But how does Google interpret the data?
As a smart tool, it evaluates the numbers and content, determining whether the page is, in fact, providing the best experience. Furthermore, low access rates and website dwell times are interpreted as something wrong , which can negatively impact your ranking.
For e-commerce, dwell time is even more important, as it can influence sales . After all, pages that take a long time to load are
In this article, we’ll show you whatsapp number list tips to increase the time spent on your website and thus improve your business results.
Happy reading!
Checklist to optimize online time
1 – Make your website as light as possible
Slow loading speed is one of the factors that can discourage a visitor from visiting a website . Eventually, people are in a hurry and can easily look for another page that offers the same thing as yours.
To solve this problem, one suggestion is to optimize the size of image files , keeping in mind that they must be loaded with each access. Avoiding unnecessary visual elements and resource-intensive usage can also help in this task.
Remember that the user experience begins as soon as they enter your website . So, if the speed isn’t adequate, they’ll likely never contact your business again.
2 – Develop a responsive design
The design of your website directly influences the user experience and, consequently, the time spent on the site. This means it must be responsive, meaning it must automatically adapt to screens of any format , without losing its structure and features.
This is especially important as more kev customer journey map conclusions and more people shop online. Therefore, information must be at their fingertips.
- You might also be interested in: What is a responsive website and how does mobile responsiveness work?
3 – Choose long-tail keywords
These are the keywords that connect users with their needs. However, their selection should be made carefully, because no one is attracted to meaningless content.
Imagine you have a post titled “10 Outfits for New Year’s Parties” and you use “party outfits” as the keyword. This phrase is very general and may attract people looking for outfits for other types of events, such as wedding parties.
By generating low-quality traffic to your website, people tend not to stay long , hurting your rates.
In this sense, you should give preference to long-tail keywords, which better define the topic and attract people who truly need this type of content. In the previous example, you could use “New Year’s party clothes.”
4 – Invest in more in-depth content
Rich, quality, and exclusive content makes all the difference in a strategy to increase website dwell time. This is because this type of material attracts visitors, making them want to read the article and learn more about the topic .
So the golden tip is: there’s little point in producing a large number of superficial articles, as they don’t address the proposed topic professionally. Create something comprehensive that improves understanding and builds authority for your website.
5 – Improve the structure of the texts
Text structure is another factor that directly impacts user experience, as well as loading speed. It’s important, for example, to select a font and colors that make it easier to read .
The use of banners and gadgets on the fax list side should also be balanced so as not to distract from the content. The same goes for the use of pop-ups, which can annoy visitors and shorten their visit time.
6 – Bet on the strength of internal links
Using internal links in your content is a way to direct readers to other materials on your website. However, it’s important that these links complement the material in some way and help provide a complete understanding of the topic.
This way, they can view it later without causing confusion.
7 – Create fields for decision-making
After finishing reading the content, it’s important to encourage visitors to continue browsing the page. By inserting banners and call- to – actions at the end of the text, for example, you can open up more options, increasing the visitor’s dwell time.
Additionally, creating decision-making fields allows users to express interest, further strengthening their relationship with your business.
8 – Opt for easy-to-consume videos
The Internet is increasingly multimedia, and for this reason, the public is looking for dynamic options that capture their attention and offer many more resources.
In this scenario, videos gain greater relevance, as they don’t make browsing boring and allow the content to be absorbed in other ways . Ideally, however, these videos should be lightweight, easy to consume, and not too short, to ensure a longer time spent on the page.
9 – Always follow the UX of the page
As we’ve already mentioned, it’s important to be mindful of user experience (UX), as it makes the difference between success and failure for any business. To do this, it’s important to properly configure Google Analytics and have access to key insights.
In addition to the time spent, in Google Analytics, you can check other important data , such as:
