Quickly bring a product or service to the market, get . A feedback from customers and, based on this information, quickly adjust the. A promotion and sales strategy – this is how a quick launch in digital marketing is useful for a business.
Yulia Pyankova, head of the CRM and . A Integrations unit at Kompleto , and Sergey Sukhoplyuev, head of the Traffic unit , reminded. A us how to implement it in the most productive way.
Spoiler : achieving optimal results is . A impossible without high-quality analytics.
When a quick start is 50% of success
A quick launch in digital marketing vp maintenance email lists is a strategy aimed at quickly launching and promoting products, services and businesses in the online environment.
It is incredibly important for new projects for a number of reasons:
- quick entry into the market , which allows you to minimize the time and financial costs of preparing and launching a project, which is especially important for startups and small companies;
- reducing the time to get the first results . In particular, a quick and effective launch ensures the same quick appearance of the first clients and users, which implies a quick return on investment and ensures initial growth;
- prompt collection of feedback and important analytical data . For example, the implementation of an analytics system or CRM allows a company to quickly assess the demand for a product/service, as well as define your ideal buyer persona additionally study the competitive environment, which will speed up the adaptation process and help build the most flexible promotion and sales strategy, advantageously differentiating itself from its “colleagues in the industry”.
How exactly can such a strategy be implemented? We will discuss this further.
Efficiency + high-quality “base” efficiency
Experience shows that to quickly start digital marketing, you need to go through 3 fundamental steps.
Step 1: Create a Landing Page
A landing page is a specially created page (either a separate one or within an existing website), the main task of which is to interest the visitor, motivate him to perform a target action (registration, downloading a lead magnet, purchase, etc.) and thereby move him to the next stage of the sales funnel.
The key components of an effective landing page are:
Engaging and informative titles : concise, attractive vietnam data understandable for the user;
information block/block with USP with a brief description of the advantages and features of the product/service/company, supported by benefits for the client;
Example of an information block. Image from the author’s archive
a call to action that encourages the page visitor to perform the target action you need. For example, so that he clicks on the button “Order now” or “Get a consultation”;
and the form itself for collecting contacts as an element without which further communication is impossible.
Recommendation : When creating a landing page, it is important to maintain a balance between form (design) and content (content) in order to truly effectively convert site visitors into leads.
