Effectiveness of strategic promotion: Analysis of advertising campaigns showed a significant increase in coverage and an increased number of leads. Optimization of costs on Yandex.Direct, VKontakte and Avito allowed to improve CTR and reduce the cost of leads.
Key metrics:
- The average CTR increased by 16.7%, indicating improved engagement with the target audience.
- Cost per lead has decreased by 1.5% in recent months due to optimization of targeting and creatives.
- Conversion to applications increased buy telemarketing data by 6%, thanks to increased work with content and retargeting.
Problem areas:
- Additional work is required to improve conversion from Avito, where there is an opportunity to increase the volume of leads.
- There are low engagement rates at some stages of the funnel, which requires adjustments to the offers.
Suggestions for next steps:
- Increase the budget for more effective channels (for example, Yandex.Direct), while maintaining optimization for CTR and CPA.
- Use retargeting more actively to re-engage users.
- Continue testing new creatives and hypotheses, including new ads for formwork and laminated plywood.
- Working with loyalty: Increasing customer loyalty remains an important area. Further development of loyalty programs and personalization of offers is required to stimulate repeat purchases.
- Potential for growth: Implementing new advertising tools and platforms can lead to increased conversions and expanded reach.
- Active use of analytics data to adjust dating data strategies will help retain current customers and attract new ones.
TRAFFIC FUNNEL. WAS
- Total reach: 100,000 impressions
- Transitions to the site (Users) : 15,000 transitions. CTR: 15%
- Conversions (CR1): 5%. Number of applications: 750.
- Target actions (leads) : 200 leads. CR2 (lead conversion): 2.67%
- Closed deals : 50 deals. CR3 (conversion to sale): 25%
Conclusions: The funnel at this stage demonstrated incomplete effectiveness in converting users at later stages, indicating the need to optimize offers and improve work with the target audience.
TRAFFIC FUNNEL. BECAME
- Total reach: 120,000 impressions
- Transitions to the site (Users): 20,000 transitions. CTR: 16.7%
- Conversions (CR1) : 6%. Number of applications: 1,200.
- Target actions (leads): 400 leads. CR2 (lead conversion): 3.33%
- Deals closed: 100 deals. CR3 (conversion to sale): 25%
Conclusions: After optimizing advertising campaigns and improving work with the audience, there is an increase in indicators at all levels of the funnel, especially a significant increase in leads and concluded deals.
FINAL CONCLUSIONS
Growth of indicators: During the campaign period, there was a significant increase in reach and clicks to the site. CTR increased by 20%, conversions at all stages of the funnel increased significantly.
Cost optimization: Budget planning what are the purposes of using 2fa? allowed us to redistribute costs more efficiently, which led to a 15% reduction in the cost of a lead. In particular, Yandex.Direct provided a stable flow of quality traffic, and VKontakte and Avito supported additional lead generation.
Increase in leads and sales: The number of leads increased by 30%, and the number of deals increased by 2 times. This is due to improved retargeting, the introduction of new creatives and the optimization of target landing pages.
Working with hypotheses: The implementation of new hypotheses on content and advertising campaigns has proven highly effective. Testing has allowed us to identify key factors influencing customer acquisition and retention.
Improved customer interactions: By integrating the CRM system, we were able to increase the personalization of offers and improve customer feedback, which resulted in increased loyalty and repeat purchases.
Recommendations: Continue to scale successful hypotheses, activate new channels, and focus on increasing conversion at every stage of the customer journey.
