Keywords are terms or phrases that guide the exchange of information between the user and a browser. They indicate, for example, which results to display when a search query is enter into a search engine or what topics the user is interest in. In this sense, they function similarly to #hashtags , albeit on a deeper level.
They are a key factor in digital marketing as
They connect potential customers with pages that include the words they interact with. The browser tracks the keywords that appear in the text and tags of different web pages. It then analyzes their frequency of appearance and other factors (such as overall content and site authority ) to determine which keywords to show to the user and in what order.
There are several ways to classify keyword types
For now, two are important: primary and europe cell phone number list secondary keywords. What’s the difference? Well. Primary keywords are the product or service being promot, or the main topic of an article. Secondary keywords , on the other hand, serve as a complement and attract more users to the webpage. While a page or article has only one primary keyword, it can have several secondary keywords.
Keywords are the terms or phrases that guide the higher conversion rate exchange of information between the user and a browser.
Importance of keywords in SEO
As we mention above, keywords are the basis of several digital marketing strategies , one of which is SEO, or Search Engine Optimization . This practice involves producing web content gear toward search engines. For example, an SEO article can “help” a search engine rank it among the search results for a certain keyword if that word a united states business directory ppears consistently throughout the text.
