What platforms are of interest to the B2B segment:
- directories . These include general company headings tied to activities and geography. As a rule, such sources take the TOP of search results and have high traffic;
- catalogs – Internet resources similar to reference books and having extended functionality, for example, you can download product catalogs, send a feedback form, and more;
- portals – thematic Internet portals that post news, articles, catalogs and forums for the
Useful material:How B2B companies can monopolize search results and take up several lines in Yandex and Google
Recently, B2B marketplaces have been gaining payroll directors email lists popularity. These are not classic marketplaces like Ozon and Wildberries, but those platforms that sell wholesale from manufacturers.
Most have free placement options, but you can also invest to be featured in priority locations and buy additional advertising.
It is worth remembering that such niche sites 11 benefits and best practices of conversion rate optimization have a target audience for businesses, so it is definitely worth testing the possibility of such lead generation in order to start receiving applications.
There are quite a lot of examples, there are specialized marketplaces for each niche, we will not name them specifically.
What features can be highlighted?
- Possibility of receiving leads the next day after placing a company;
- minimal investment to start;
- Most sites offer priority placement;
- many requests for wholesale purchases for sale on marketplaces;
- Each niche has its own set of platforms.
It won’t be difficult to enter most platforms, there are nuances only on B2B marketplaces, but there is also a “pitfall”: with strict qualification turkey data of the company, you can get targeted leads, but unqualified ones.
For example, our Team has experience working with a Client — a manufacturer of cleaning products, who had the qualifications not to sell the product to those who plan to sell the product on marketplaces later. After placing it on such platforms without paid promotion, we received about 40 applications, but also applications from sellers.
Conclusion : it is worth going to the sites, but at the same time, process applications competently. As we did: we did not call every incoming lead, but sent questionnaires to extract the target ones and carry out further communication with them.
Telegram: Lead generation using a popular messenger
Telegram is developing “by leaps and bounds”; it can now, without a shadow of a doubt, be called a full-fledged social network with its own content formats and promotion methods.
Also, the messenger is visited by 85 million Russians monthly, among such an audience volume you can definitely find an audience for any business, including the B2B niche (verified).
What can be promoted in Telegram?
- Channel/post in channel – to increase awareness, stimulate sales and increase audience loyalty.
- Website – to expand audience reach, increase recognition, and generate leads.
- Chatbot – to increase loyalty and stimulate sales, provided that your chatbot can do this (warm-up chains are set up, payment or registration for a service is enabled).
