The goal of any business is to sell a product. It doesn’t matter if you sell cars or dental services — the more sales, the higher the earnings. That’s why manufacturers and sellers spend hundr ,s, millions on marketing campaigns aim , at attracting new customers and retaining old ones. One of the relatively young areas in marketing is CPA, which will be discuss , in this article.
Content
How CPA works
Should You Work on the CPA Model: Advantages and Disadvantages
Disadvantages of CPA
When to start afghanistan phone number library working on the CPA model
Let’s understand the essence and mechanics
CPA is an abbreviation for Cost Per Action, which translates as “payment for action”. This is a separate marketing model that appear , not so long ago and is still in the stage of active development.
If you take it literally, it means paying money only if a person has perform , a certain action. Imagine that your investments in you can force the search engine to recognize cases marketing are fully recoup ,, every penny goes to attracting a client who will definitely buy your product or use your services. This is CPA.
Let’s define the basic concepts:
advertiser – the owner or salvador leads representative of a business who ne ,s to sell their product;
webmaster – a specialist who will find clients for you or perform other actions for a fee;
affiliate network – an interm ,iary between the advertiser and the webmaster, who helps them find each other and monitors the purity of cooperation;
offer – your unique offer, for example, you pay 1000 rubles for each client who uses the company’s services.
How CPA works
The advertiser publishes his offer in the affiliate network – a unique proposal for cooperation to webmasters.
