Local SEO maximizes traffic. It is of great importance for brick and mortar businesses. Local SEO Maximizes Traffic as well as many service businesses. Most consumers who choose to buy products in-store search online first. In fact, statistics may shock you at how many people search online before shopping in-store: 4 out of 5 consumers.
So, to help you optimize local marketing email list your business for local SEO , Local SEO Maximizes Traffic we’ve put together 10 steps you can take to improve your online presence right now.
1. Create and optimize your Google My Business login
Google My Business is one of the most important aspects of local SEO. It is clear that Google likes to link to information that it has verified, and there is a specific process for this in Google My Business.
Because Google knows there google kindly provid us with are processes in place to verify information, it relies heavily on the content of your Google My Business listing. Even businesses that don’t consider themselves local should be on Google My Business to be easily found.
2. Create an internal linking structure
Internal links help search engines understand the structure of your site. Additionally, internal links help users navigate your site. All major pages should be present in the main menu. Additionally, by using an internal linking strategy, you can share your highest page authority with other pages on your site to help rank for different topics and services.
3. Check key content areas for keywords
When optimizing a page for bgb directory a keyword, that keyword or related keywords should appear in key areas of your site’s content, including:
- URL
- Header tags
- Headlines
- Meta description
- Main text
4. Implement location pages
If your business has multiple locations, a location page for each location can help with SEO. Consider including information about parking at that location, promotions, reviews or testimonials, and background information visitors should know before visiting.
5. Generate local content
Showcase yourself as a local authority by writing about local topics, events, etc. Consider posting about the best products you offer or about events in the community. Just make sure your location is included in various topics.
6. Start with a mobile-friendly site
Mobile website traffic is a huge market, and if you ignore it, you could be missing out on SEO value and site visitors. Instead of creating a site design that is oriented toward large devices, start with a site that will look fantastic on the smallest screens. If you create a mobile-first design, you increase your chances of ranking in local SEO. Nine out of 10 local searches are performed on mobile devices, so don’t miss out on that traffic.
7. Sequence matters
When listing your local business on different online platforms, be sure to be consistent. Don’t list your sales phone number on one site and your customer service phone number on another.
Information must be consistent.
Create a Word document that includes your business name, address, phone number, email, and any other details you want to share. Then copy and paste your online business information from this master document. This includes the information in the footer of your website, so be consistent.
8. List your business in 4 major directories
Search engines pull data from other services to create their map information. There are 4 main directories that you should make sure your business is listed in with the same, consistent information as on your website.
- Express update
- Neustar Locale
- My Business Listing Manager
- Factual .
