7 Books That Will Take Your Marketing Skills to Expert Level
Anastasia Mogilevskaya
Do you know what successful entrepreneurs and marketers have in common? They never stop learning! In a world where trends change faster than you can drink your morning coffee, books remain a proven source of knowledge. A good book on marketing is not just theoretical knowledge, but also practical advice, inspiration and a fresh look at familiar things. Ready to expand your horizons? Then let’s go! Anastasia Mogilevskaya, PR manager of Smart Group, will tell you about useful books for both marketers and entrepreneurs.
1. “Hacking Marketing” by Phil Barden
Why do we buy this product bc data mexico and not another? Phil Barden reveals the secrets of consumer behavior, based on research in neuroscience and psychology. This book helps you understand how subconscious triggers work and learn how to use them in your work. If you’ve ever wondered why an advertising video makes you want to make a purchase immediately, this is the book for you.
2. “Marketing Wars” by Al Ries and Jack Trout
This book is for those who want to think strategically. Al Ries and Jack Trout explain marketing through the analogy of military battles, where each campaign is a battle for the minds of consumers. By comparing Manager of Smart famous brands and their marketing moves, the authors show how to win in the competitive struggle. Don’t be surprised if you start thinking like a general!
3. “Aesthetic Intelligence” by Pauline Russo
What makes a Manager of Smart whatever you do connect also product truly desirable? Polina Russo explores the power of aesthetics in business and its impact on consumer choice. This book helps you understand how to create a brand adb directory that speaks to customers in the language of emotions and visual perception. Ideal for those who want to develop not only marketing skills, but also a sense of style.
