How NOT to write a meta description? You already know how to create meta descriptions. Now find out what mistakes to avoid. Duplication of meta tags . For both title and description. The meta description should be closely relat to the page it refers to. Description inconsistent with the content of the site. In such a situation, the user will quickly leave it and at the same time lose trust in the site. Meta description SEO only for the Google crawler . If the description is not understandable and useful for the user, they are less likely to enter the site. Keyword stuffing.
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This will not make the description more attractive to Google, let alone to the recipient. Double quotation marks. This is information for Google that it may truncate the phone number list description at this point. If you want to use it because the quotation marks are necessary to convey the information, use a special character, change it in the HTML code. The symbols are thus interpret appropriately by the browser and display in the form of a character. In , Google announc that meta descriptions do not affect the positioning of a site and are not a ranking factor.
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An yes, meta description and SEO have no direct relationship. But even so indirectly they can affect the traffic on the website. In fact, a good meta description can increase your page’s clickthrough rate (CTR) in the SERPs, which in turn will boost your search engine rankings. Yes, CTR is a ranking factor! The first impression counts. Meta tags are the first elements of your website that a user comes into contact with. If you create an attractive, interesting Country List message, and additionally use the language of benefits, there is a good chance that the user will decide to click on the link and go to your website.