That’s why your brand needs to have a mobile marketing strategy that allows it to get into users’ pockets. But to know if your actions are successful and justify the investment in mobile marketing, the first thing you need is to master mobile analytics. That’s why today I want to explain the 5 mobile metrics that managers demand. Let’s go!
The 5 mobile marketing metrics that executives demand.png
1) Facilities
Installs are perhaps the most obvious indicator of the success of a mobile marketing strategy. The first step is undoubtedly to convince potential users that downloading your app is worth it. If you manage to generate a critical mass of downloads, you will create a “pull effect” that will help you reach Peru Mobile Phone Numbers Database further. But installs are not everything : read on to find out which are the most accurate and effective mobile marketing metrics.
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2) Records
First mistake to avoid in mobile analytics: confusing installations with registrations . These two metrics are different and in fact, it is normal for them not to coincide. This is due to two reasons:
The presence of users who download
Users who install the app on different devices (e.g. tablet and mobile) but use a single account.
So, logs give a truer
Picture of the number of actual app users than installs. But if you want to measure the real success of your app, you’ll need to go much further.
3) User activity
With user activity data, we begin to move beyond the realm of simple metrics and into the realm of KPIs, which Fax database Powder really give you valuable information to guide your business decisions. Here are the user activity metrics you can’t afford to lose sight of:
Active users
This number is usually measured over a period of time: the most common metrics BTC Database US the number of active users per day, per week, and per month. If every user used the app every day of the month, the number of active users per month and per day would be the same… but of course, real life is often a lot more complicated.
App usage frequency
This metric is very important to measure how engaged users are with your app. You can also calculate engagement percentage by dividing daily active users by monthly active users. For example, if your daily audience is 100 users and your monthly audience is 500, then engagement would be 20%, although it is important to note that this figure is not uniform.
Retention Rate
This metric measures how often users return to the app. It is usually measured over a given period of time: two days, one week, two weeks or one month. This is a very important metric for financial planning in mobile marketing.
