As Kotler himself says, “If you want to understand marketing, start with this book.” It covers everything from target audience analysis to brand building. A simple, yet incredibly profound book that is suitable for both beginners and professionals.
5. “Write, Cut” by Maxim Ilyakhov and Lyudmila Sarycheva
Technically, this is not about marketing, but! The ability to write texts that catch the eye is a key skill for any marketer. Ilyakhov and Sarycheva teach how to get rid of “water”, formulate thoughts clearly and concisely, and most importantly – convey value to the audience.
6. “The Power of Habit” by Charles Duhigg
Why do some companies become bc data philippines cult favorites while others don’t? It’s all about habits. Charles Duhigg explains how consumer habits work and how you can use them in your marketing. Imagine creating a product that customers come back to again and again. Sounds tempting, right?
7. “Don’t Make Me Think” by Steve Krug
If you work with web design or online marketing, you must read this book. Steve Krug tells how to make websites and products as user-friendly as possible. A minimum of theory, a maximum of practice – this is exactly Philip Kotler what you need to increase conversions and customer retention.
A book is the best tool for development
Reading marketing books is like talking to the world’s best experts. They share their experiences, mistakes, and successes, and we learn and grow. Pick one of the books from this list and get started today. Who knows, maybe this book will inspire you to great things!
Tips for readers
Define your Philip Kotler goal. Do by setting goals that are you want to develop strategic thinking, learn more about consumer adb directory psychology, or improve your writing skills? The choice of book depends on your goals.
Read with a pencil. Take notes, highlight key ideas to refer to later.
