The reality is that competition among B2B portals for steps to increasing the conversion the attention and loyalty of the audience is becoming increasingly intense: in order to attract clients, it is necessary to provide them with the most convenient and intuitive resource.
A solution that allows you to understand how to increase the conversion rate of a company’s website and Personal Account is a UX audit.
Elena Goncharova, head of the development unit at Completo , shared a step-by-step algorithm for a successful UX audit for B2B companies, possible difficulties and ways to overcome them.
UX audit: what is it and in what situations is it necessary
First of all, let us note that UX audit of a B2B account or portal is the process of checking the user experience for business users (B2B) when communication directors email lists they interact with the interface of a personal account or portal.
The purpose of such an audit is to identify problems and improve processes to improve the usability, functionality and efficiency of the user experience.
In what cases do companies need a UX audit of an existing portal or B2B account?
Firstly, this is a low level of customer transition from offline to online or a systematic outflow of online users .
Secondly, if conversion or user satisfaction is low . Let’s say you’ve noticed that customers are having various difficulties using the Personal how to connect any services Account. In such a case, collecting and studying feedback and a UX audit will help improve the situation.
Thirdly, when you decide to update the site design or add new functionality : the appearance of new elements/changes to the interface can affect the ease of use of the portal.
Fourthly, if there is a need to improve the level of service . UX audit, in particular, will help to identify problematic moments in interaction with clients and find solutions that will level out the negative.
Fifth, when you plan to scale your business
when increasing the number of users or adding gambling data new features, it is important to ensure that the Personal Account or portal is easy to use for all visitors.
In other words, it is the UX audit of a B2B account or portal that:
- will suggest ways to increase the efficiency of interaction with users and will identify problem areas;
- will help create a more convenient, functional and attractive user space ;
- will affect audience satisfaction ;
- will contribute to the growth of the resource’s conversion rate .
Accordingly, the tasks of conducting a UX audit of a B2B portal include:
- assessment of the portal’s effectiveness in terms of achieving business goals;
- identification of existing problems and shortcomings of the site;
- development of recommendations for its improvement.
However, due to the business specifics, UX audit of B2B portals and Personal Accounts has a number of features and limitations that must be taken into account in any case.
