Tools to manage projects and teamwork

Hard months of work usually come after the summer holidays. It is practically the last push until the end of the year, at which time it will be necessary to take stock and measure whether the objectives have been achieved. At this point in the year you have no choice but to improve your productivity,

Anatomy of blog posts that work successful vs invisible content

In one of our content marketing surveys , 70% of marketers measure. The performance of their content by traffic, 30% by the number of shares it has been shared, and 31% by backlinks earned. However, it is interesting to find out what content features can help increase. Anatomy of blog Visits and make blog articles

Use XOVI Manual in Spanish of the new all-in-one SEO tool

Today I am going to explain to you how XOVI works. An all-in-one SEO tool that I use regularly. We will see together. Step by step. The best and most important functionalities of this new Swiss army knife of online marketing. All readers who follow me regularly know that on more than one occasion I

Storytelling what does it consist of and how to use it in my digital strategy?

Do you know what Storytelling is and how to apply it in your business? Stories. Tales and legends have always been an important part of our society. Through them, we seek to communicate ideas. Feelings or opinions (of any kind) in a more original way to better connect with other people. And it is precisely

An Omnichannel Marketing strategy and why carry it out?

An Omnichannel is the integration of all the existing channels in a market and the ability of a company to communicate. Sell and retain its customers in them. But. Taking into account that an interaction that began in one communication channel can continue in a different one without losing its quality. Therefore, from this definition

How much should you work on your website during a marketing campaign

A permanent online presence has become a necessity when it comes to making ourselves known. We have a clear example in online casinos (such as Ultra casino online ). They have learned to manage a much greater advertising reach since they focus their investment on placing ads. While the offering of their betting and entertainment

María Miras new Head of Advertising at popin

María Miras , new Head of Advertising at popin_ . With this incorporation, popin_ takes another step in its expansion strategy , promoting its transformation and growth plan focused on a creative and wellness communication environment. María will lead the innovation project in content & social, new digital channels (NFTs, Metaverse, virtual) and employer branding

Criticism piles up on Yolanda Díaz distributors and producers react

Criticism piles the reactions to Yolanda Díaz’s proposal regarding the prices of basic foods have not been long in coming: the food and distribution sector has already put its cards on the table. At the beginning of this week, the Minister of Labor and second vice president of the Government announced her desire to seek

ROI of SEO Consulting: Is It Worth the Investment?

Those that worked years ago ROI of are now unviable. Because there is already too much competition from other niche. Companies, because they have gone out of fashion or because. As in the case of the health sector. Google’s algorithms have eliminated them from the SERPs since the famous. Medical Update . . Recipes .