A question worthy of philosophical treatises.
Seriously speaking, the most important thing you can do to win over your customers is to close the gap between their expectations and reality when interacting with you by making the process convenient, easy, and understandable.
Recognized leaders in user experience recommend:
- digitize customer interactions as much as possible and then some;
- provide the audience with a wide range of channels for communication with the brand;
- implement virtual assistants based on artificial intelligence;
- provide personalized offers and recommendations;
- simplify the registration and login process for, for example, applications. But without compromising the security of personal data!
For more recommendations and insights, check out Twilio’s report . I highly recommend checking it out.
As with our article , where we talked controlling directors email list about 3 basic steps towards loyalty and mutually beneficial long-term cooperation with clients.
Trends and Research: How to Test Hypotheses and Innovate Quickly
Key AI Trends from Google
Of course, there are quite a few of them, and there is simply no point in listing them all here.
Therefore, I recommend taking the time to 23 ecommerce optimization tips to dramatically increase your conversion rates study Google’s key AI trends (spoiler: 71% of organizations surveyed by the company’s specialists plan to implement generative AI tools in their databases in the near future. What about you?) and IBM’s report on the implementation of artificial intelligence in 2023 and the main directions of its development and factors limiting growth.
Source
For example, 23% of respondents do not implement AI for ethical reasons. Yes, it is not only the efficiency of data management that is a barrier to inevitable progress.
There are many trends, but no time: how to identify the main ones and quickly implement them in your work
The easy way: become a regular reader turkey data of Completo and receive the most important marketing information in a timely manner.
A slightly more complicated option: read the comprehensive Trendbook from the Future Today Institute , which will help you find fresh ideas.
Source
The Trendbook contains forecasts on all sorts of topics: find what correlates with your business, formulate and test hypotheses, improve and scale your promotion.
Do reviews affect business?
It would seem that the answer is obvious.
But how much is not always clear.
BrightLocal has published a report (you’ll need a VPN to access the resource) that collates research into consumer behavior around online reviews.
Some interesting findings:
- consumers trust companies with a large number of reviews;
- 36% of respondents browse 2 or more review sites to make a purchase decision;
- To form an opinion about a company, a user needs to read an average of 10 reviews;
- Just one negative review can scare away up to 22% of potential customers;
- 88% of buyers would prefer a company that responds to all of its reviews;
- 58% of consumers preferred a response to a review written by AI over a human;
- Of course, people trust video reviews more and more.
So pay attention to this important area of marketing and stay in touch with us, because this is Completo and here we are talking about B2B marketing !
