According to research by the National Center for Biotechnological Information, the average human attention span fell from 12 seconds in 2000 to 8 seconds in 2013, due to the excess content we now have access to with digital transformation. If we think that this process, especially after the COVID-19 pandemic, has only intensified, it is not difficult to conclude that consumer attention has become one of the rarest assets these days. If before the digital transformation we saw communication, competition and consumer trust operate vertically, as large multinationals, experts and marketing campaigns had enormous convincing power, today, it is necessary for companies to rethink their interaction with the market horizontally. With digital inclusion, logistical restrictions no longer separate large multinationals from low-volume niche brands and we no longer have passive consumers, who are easily convince by large marketing campaigns or specialists.
With all this change in market and consumer
We are living in the era of organic, communities, searches, sharing, in short, social, in which consumers no longer be seen as targets, but rather as partners of the brand. Partners who, if used well, can provide valuable feedback for the growth and sustainability of the business, in addition to acting as spontaneous media. Companies must understand that their offers are no longer one-way streets, but dialogues, and that Kazakhstan Phone Numbers they must be honest and open to learning if they want to create effective relationships and, through them, gain the attention and trust of new consumers. behavior, combined with the enormous flow of information available to us through interactions on the internet, digital marketing for companies is no longer just a question of “who is not seen, is not remember”, as a showcase, but, rather, a matter of necessity.
Giving them specific characterization
For what reasons? Allows you to guide your business based on personas. If before some companies created products and sought to communicate either with. All types of audiences or with those they idealized as their audience. With digital marketing it became possible to track who these consumers Country List actually are. Better understand their behaviors, annoyances and preferences. Based on this real data about their customers’ behaviors and demographics. Brands were able to design semi-fictitious profiles that represent their ideal consumers. That is, their personas. such as name, age, region, profession and habits that are relevant to that business. It is worth noting that the characterization of these personas created. The brand is not random, but rather the result of a synthesis of customer data.
