They should take into account the specifics Formation of unique offers . of the future client’s business. This, in turn, will contribute to the development of trusting relationships for a long time.Preparing and conducting negotiations with potential clients.
Let’s look at an example: They should take into account the specifics
The company OOO Vkusny Mir is engaged in the country email list sale of food products, including agricultural products manufactured without the use of pesticides, chemical fertilizers and artificial additives.
Target market segment (B2B) – catering outlets, large and small grocery stores, hotels.
The company “Vkusny Mir” uses a sales plan in the B2B sector, which looks like this:
- Updating the product range . Sales specialists analyzed the demand for food products. As a result, the price list was revised. Ecologically clean products from local farmers were added. This had a positive effect on turnover. It increased by 15% in the first month.
- Expanding the distributor network . Increasing the number of wholesale customers with preferential terms helped to increase the number of consumers by 20%.
- Participation in food fairs and exhibitions (Prodexpo, World Food Moscow) . This allowed us to expand contacts and conclude new profitable contracts. As a result, the company’s client base increased by 23%, and the volume of transactions increased by 20%.
- Development of a loyalty system for legal entities, individual entrepreneurs, clients, implementation of a loyalty program . This allowed to increase the volume of sales of products by 12%. At the same time, the average check increased by 15%.
Source: shutterstock.com
- Implementation of mobile systems for video conferencing . The goal is to organize master classes with a demonstration of the products of the company “Vkusny Mir”. As a result, the number of clients increased by 20%, and sales of goods by 18%.
- Conducting an advertising campaign . The goal of the creative is to demonstrate the advantages of goods and services. The organization’s website traffic increased by 30%, online purchases increased by 20%.
Let’s sum it up. The implementation of the above measures helped the company to increase the number of regular customers and increase the number of sales.
Sales plan for B2C
The B2C business model is the retail sale of goods to ordinary customers. The preparation of a sales plan for this model includes the following stages:
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- Target audience analysis . It is necessary to collect information about groups of people who are interested in your product, study their needs, habits and preferences.
- Make the product unique . Clearly formulate what its advantages are. This will attract the attention of the target audience and help you take a leading position in the market.
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- Choose the methods and format of placement of advertising materials . They should be ideally suited to your target audience. These can be newsletters, banners or posts on social networks.
- To communicate with your target audience, use various tools that increase sales conversion : CRM systems, chat platforms that allow you to communicate with consumers online.
- Provide a high level of customer service internal and external barriers People who are satisfied with the service will not only come back to you again and again, but will also recommend it to their friends, relatives, and acquaintances.
Let’s give an example:
Company: Eco-Plus LLC.
Product: “Aqua-Breeze” is an original humidifier with an air purification function, designed for use in the office and at home.
Target audience: people suffering from respiratory diseases, owners of cats and dogs, families with small children.
Actions and results:
- The company creates a website , by visiting which the client can use the services of the online store. In the three months that have passed since this event, revenue increases by 30%.
- Posting advertising materials on various platforms dedicated to youth, families with children, healthy lifestyle, and environmental issues. In four months, the campaign brought the company a 15% increase in sales.
- Discounts on products and promotions helped attract about 100 new customers.
- Interaction with bloggers , authoritative cyprus business directory personalities who use the company’s products and advise their subscribers to buy them. This approach to sales allowed to increase conversion by 25% over the entire period of interaction.
- Free customer support . The ability to get advice on issues of interest has increased the level of trust on the part of buyers.
Result: in one year, the sales volume of the Aqua-Breeze
