Autofunnels as an automatic interaction scenario have basic integral elements:
- funnel launch trigger (what will allow you to “hook” the user);
- “body” in the form of content;
- utm-tags for performing certain actions;
- user segmentation conditions. For example, you promised a subscriber to give a certain manual, and this promise must be kept when the user performs the necessary actions.
All this works according to the sending timer you set.
We also recommend integrating the services marketing directors email lists you use to create autofunnels with the CRM system so that you can see all the leads you receive, track the further history of interaction with them, and manage it.
Our experts have prepared a scheme that lead generation is a complex process that requires a lot of effort and work. will help you launch your first autofunnels, minimizing the number of possible errors
What types of autofunnels are there?
From experience, the most popular and effective autofunnels are:
- initial acquaintance with the product
Its tasks:
- quickly tell the user about the optimize your website for mobile devices company;
- introduce him/her to the product/service, its main features and benefits in order to motivate him/her to try the product/service, for example, through special offers or discounts;
- accumulate user data for further use in marketing campaigns.
In particular, you can offer a potential client useful turkey data information (advice, help, or an answer to an important question) without any costs on his part.
This free information will help establish initial contact with the user and make an impression on the company, motivating him to continue communicating with you.
For example:
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- involvement
The tasks of this auto funnel:
- draw attention to a product or service and encourage the user to make a purchase;
- explain to a potential client how to use the product;
- involve users in company activities, for example, in a competition:
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That is, to establish not just a primary contact, but a full-fledged contact with the user.
This is done by using content that helps solve important problems for potential customers and encourages them to interact.
