It is videos that help to convey information to the target audience in a format convenient for them. And they gain hundreds of times more views than texts and images.
With the development of AI, it became possible to generate advertising creatives, avatars and more for use in creating content.
Another important point : videos are ranked in the Google search engine. Although paid promotion is currently unavailable to Russian advertisers, it is possible to collect good organic traffic through videos and other means.
How to create video content?
- By the efforts of the company and audit directors auditors email lists employees , motivating the latter to record videos with the help of bonuses in internal currency, sewing this into the KPI, and also appealing to their ego and active life position.
We, Completo, started to improve our 25 proven ways to increase website traffic video marketing thanks to this, and let’s be honest: it works!Example of what is being producedshortsAs you can see, different employees participate in the recording.To implement the scheme, we recommend choosing speakers, defining topics and preparing questions, renting a studio for 1 day and recording everything necessary, and then distributing the footage according to the content plan.
Summary: How to Make Your Marketing Truly Adaptive
To do this:
- take into account key marketing trends and restructure turkey data your development and promotion in accordance with them;
- identify the values of decision makers from new generations and learn to interact taking these features into account;
- develop a brand philosophy and communicate it in all your communications with potential and current clients;
- use brandformance strategies and improve customer loyalty;
- implement CRM and digitize processes in order to monitor work performance, understand at which stages of the sales funnel conversion falls, make more informed management decisions and plan your activities in the future, based on actual data, not approximate calculations;
- track and manage customer expectations;
- Generate video content and use new technologies to save resources and time of specialists.
And good luck to you in your promotion!
By the way, our specialists are always ready to give advice on how to correctly integrate the above trends into a digital marketing and sales strategy to increase the conversion rate of interaction with the audience, increase profits and ensure truly sustainable development.
