We will tell you how to do this in a separate article, the topic of targeting is quite extensive.
Advertising in VK is shown in the user mobile phone number data updated 2025 fe, in stories and in the sidebar of the desktop version of the social network. In the latter case, banners are display, not posts.
How much does advertising cost on VKontakte?
We will tell you how to do this in a separate article . The price of advertising in VK is calculat on the auction principle. If the niche is popular and the competition is high, the cost of 1000 views or one click will be higher. In little-known industries – lower.
When setting up a campaign, the advertiser specifies how much he is willing to pay for ads.
When the ad serving alina lau insights analyst algorithm “decides” which ad to give preference to, it will choose the most profitable option in real time, that is, from the one who offer more.
In addition to cost, click-through rate affects the frequency of impressions. If the CTR is high, VK concludes that the ad is interesting and shows it more often.
The highest bid does not mean that the ad will always be shown. It will simply be shown more often, but even low-budget ads are sometimes shown.
If there are few impressions, then it is worth increasing the recommend cost per click or 1000 views. But there is no ne to raise it so that it is higher than all others.
How to Optimize Your Ad Price and Budget
How to Optimize Your Ad Price and Budget.png
There are three ways to calculate the cost of advertising in VK. This is automatic selection, available in any campaigns, as well as CPM (cost per 1000 ad views) and CPC (cost per click). These methods are not always available: only if they correspond to the select goal of the advertising campaign and the ad format.
Automatic selection. Launching an ad with this price option is very simple: in the “Price settings” column, there is a slider that allows you to turn on and off automatic selection. If it is enabl, the VKontakte algorithms, taking into account the select campaign goal, will choose the price that will give the desir frequency of impressions.
The marketer must choose a daily budget – how much money can be spent on advertising per day. If desir, you can specify restrictions for clean email the cost per click. The algorithm will learn for the first few days, but then its work should become more accurate. This is a good option for those who are not confident in their ability to correctly calculate the price.
Pay per 1000 views
The settings for CPM or CPC models (depending on the goal and type of ad) are open if you turn off auto-selection. In the case of pay per 1000 views, a slider will appear: it displays the select price. You can move it, thereby increasing or decreasing the cost. Initially, the recommend price is set: it is calculat bas on the type of campaign, type of ad, target audience and niche. By the way, cost limits also vary depending on the type of ad. Advertising in the side of the desktop version of VK is much cheaper than stories.
Pay per click. The CPC model is set up in much the same way as the previous one. First, you ne to disable auto-selection. Then a slider will appear where you can select the price. The only fundamental difference is the cost: here it also depends on where the ad leads. If you are promoting a VK group, the price will not be the same as when targeting a website. The geographic factor is also important: for some countries, the cost is higher.
