People who visit your website aren’t necessarily looking for something to buy. But when they put something in their digital shopping cart, you want them to buy it. That’s why it’s so important to study.
abandoned cart email examples and learn how to create them yourself.
Cart abandonment can significantly reduce denmark whatsapp number data 5 million your revenue. People get distracted, frustrated with the checkout process, or nervous about prices. In fact, almost 50% of consumers abandon their carts by 2024 due to high shipping costs.
Some people disconnect from the network or decide to do some comparison shopping first. The following chart illustrates the percentage how to prevent copying and deletion of the customer base? of customers who abandon their shopping carts for various reasons.
What are abandoned cart emails?
Abandoned cart emails are emails that you send to users who exit your website without purchasing the items in their shopping cart.
Offering an incentive is an effective strategy to remind them of the item they wanted to buy and drive them back to your site. You can offer a discount or special offer to encourage them to complete the checkout process.
Abandoned Cart Email Statistics
The global shopping cart abandonment rate has reached a staggering 70% and will reach its highest level in 2023. The following chart shows the mobile lead global shopping cart abandonment rate over the years:
Shopping cart abandonment rates also vary by device.
A recent study showed that shopping cart abandonment rates are higher on mobile devices compared to desktop computers. In 2022, the shopping cart abandonment rates for mobile devices and desktop computers were 84% and 72% respectively as shown in the figure below.
