Increased Revenue: The company’s revenue is expected to grow by 25-30% due to more efficient attraction of targeted traffic and increased conversions at each stage of the sales funnel.
Cost optimization: Thanks to detailed analysis of advertising campaigns and budget optimization, the cost of attracting a lead will decrease by 15-20%, which will lead to a higher return on investment (ROI).
Customer base growth: Improved telemarketing data retargeting and new engagement strategies will ensure a 20% increase in customer base. Customer retention will also be high through the implementation of loyalty programs and personalized offers.
advertising on specialized resources help to increase brand awareness among the target audience.
Effective data management: Integration with CRM and automation of marketing processes will improve the accuracy and speed of working with data, which will improve the quality of interaction with clients and allow you to respond more quickly to market changes.
- Increase in the number of leads: Due to work with hypotheses and new creatives, the number of leads is expected to increase by 30-40%, which will make it possible to expand the sales funnel and work more actively on its optimization.
PROJECT DEVELOPMENT DYNAMICS
Based on Active. Advertising .Campaigns. dating data Conducted. Through. Yandex.direct.Vkontakte and Avito. There Is a Steady. Growth in. Traffic to the Site. Over the Past Three Months, the Number of Unique Users Has .Grown by 35%, and. Overall. Engagement. Has Increased by 20%.
Increase in leads:
- The average monthly number of applications increased by 30%. The main growth drivers were targeted campaigns on VKontakte and promotion of unique products on Avito.
- The implementation of automated systems for collecting applications has increased the efficiency of the sales department and reduced the lead processing time by 15%.
Reducing the cost per lead (CPA):
- Due to optimization of advertising c what is whatsapp pharma business api? ampaigns, the cost of an attracted lead in Yandex.Direct decreased by 18%, and in VKontakte by 12%.
Sales growth:
- During the period of working with hypotheses and campaign optimization, the total sales volume increased by 25%. The greatest contribution to the growth came from the promotion of laminated plywood and formwork.
Effective testing and implementation of new hypotheses:
- Testing new creatives and approaches to advertising resulted in a 10% increase in CTR of advertising campaigns compared to baseline figures.
Improving brand position:
- Increasing customer recognition and loyalty through active interaction in social networks and advertising on specialized sites.
REFERRALS AND REPEAT SALES
Recommendations for improving current campaigns:
- Optimization of advertising budgets: Redistribute budgets to more effective channels, in particular, increase spending on targeted advertising on VKontakte and Avito, which showed the best results in terms of engagement and conversion.
- Testing new hypotheses: Continue to work with new creatives and ad formats to identify the most successful options for attracting leads.
- Improve User Experience on Site: Make additional improvements to the site structure and landing pages to reduce bounce rates and increase conversion.
Strategies to increase repeat sales:
- Introduce a loyalty program: Offer regular customers discounts, bonuses, or points programs to encourage repeat purchases.
- Email and messenger marketing: Launching regular mailings with personalized offers and promotions for existing customers, reminders about new products and special offers.
- CRM Marketing: Using customer purchase and interest data to personalize offers and conduct cross-selling and upselling strategies.
Active interaction with clients:
- Reviews and Recommendations: Collect and publish reviews from satisfied customers and use referral marketing programs.
- Active Social Media Presence: Increase social media activity through contests, useful content, and audience engagement to build loyalty and drive repeat business.
- Promotions and special offers: Seasonal and thematic promotions: Conduct sales and promotions on key products such as plywood and formwork, stimulating repeat sales. Cross-promotion: Collaborate with other brands or suppliers to create joint offers and stimulate demand.
PERFECT FINAL RESULT
Sustainable growth in revenue and profit:
- To ensure a stable. Increase in the income of the S-trail company . Through the active use of all available channels of promotion and customer acquisition.
- Increase sales conversion by optimizing advertising campaigns and improving user experience.
High brand recognition:
- To achieve a high level of awareness of the S-Trail brand among the target audience in key regions and increase market share.
- To create a sustainable positive perception of the brand as a reliable supplier of wood-based panel products and building materials.
Effective system of working with clients:
- Build an effective CRM and marketing automation system for a personalized approach to each client.
- Retain and return customers through loyalty programs and regular communications.
Maximum efficiency of advertising campaigns:
- Ensure achievement of planned KPIs for the number of applications and cost of attraction.
- Reduce your cost per lead and increase your return on investment in advertising through optimization and hypothesis testing.
Flexibility and adaptability:
- Respond quickly to changes in market conditions and customer needs, including the introduction of new technologies and promotion methods.
- Use the data and analytics obtained for precise targeting and improved service quality.
Bottom line: S-Trail is becoming a market leader, with a loyal customer base and sustainable growth through effective marketing, smart use of resources and a focus on customer needs.
