Both companies (brands) and the products . A themselves (product cards) “compete” with each other .
It turns out that you need to compare Who competes on marketplaces yourself with. A companies producing competing products, and your product cards with those of your competitors.
When analyzing companiesWho competes on marketplaces (brands), pay attention to
All the necessary information can be. A found canadian cfo email lists in. A the Ozon seller’s Personal Account or external analytics services if you work for Wildberries.
When studying competitors’ cards, pay . A attention to:
cards that occupy the first places in the search results (you simply enter relevant queries into the search bar of the site and evaluate the result).
Analytics services also allow you to find out the volume of revenue and the order of its distribution among the leaders
price set by direct competitors. We find . A a similar product and compare it with ours by price.
It is also worth studying which price segment example of integration of callback with google tag manager takes the largest share of revenue, and what helped it to win the “hearts” of consumers. And, of course, it is necessary to monitor competitors constantly and adjust prices in a timely manner in order to stay “in the market”;
main photo data . How other sellers present their goods, because the main photo is what influences the conversion per click (CTR of the card).
Remember that the product photo is what the buyer sees when scrolling through the feed. It should “hook” the user so that he stops “scrolling” and goes to your product card;
product rating and reviews , which directly gambling data affect the product’s position in the search results. Everything is logical here: the higher the product rating, the better the reviews, the easier it is to gain the trust of buyers, and, accordingly, the likelihood of them placing an order increases.
It is necessary to compare offers that are, for example, on the first and third page. This will help to identify factors that influence the position in the search results;
advertising issuance . The capabilities of specialized services help to identify how cards got to the top places of issuance: organically or with the help of advertising promotion, as well as at what rates (only on Wildberries, on Ozon it is not possible to find out such data).
As our experience shows, up to 80-90% of the results on WB are occupied by advertising space;
reviews and questions . If the third point is about quantity and the overall assessment, then here you already analyze what buyers write, what nuances are important to them when assessing the quality of the goods.
Having studied the questions, you can find out what the seller “didn’t say” and, using the information received, “pump up” your card to close all the buyers’ questions with content and increase the conversion to an order.
